Awarness vs. Brand Building
If you're going to the effort of developing a campaign for your brand and investing on TV, it needs to be focused on longer term brand growth. Many TV brand campaigns with limited budgets are short and sharp because of the chosen format (Masthead and info brand ads like Brand Power and Discover) or don't have the budget to spend on media because the agency has over spent proportionately on production. While these campaigns create good brand awareness and lift sales in the short term, they don't build the brand.
TVLowCost is focused on brand building, not just creating brand awareness. Our approach is ideal for reigniting challenger brands that already have reasonable awareness and distribution levels but limited budgets. They need good strategy and creative to reconnect with their consumers and be able to afford to invest in further campaign flights using the same ad.
Our experience and proven production model have ignited leading brands in New Zealand and around the world. Our consumer insights; strategy; creative ideas; smart media buying; and testing and measurement have built stronger brands for all our clients. And all within a realistic budget.
Our low cost approach means we put more into media than production and fees. Brands like UDC, Morning Fresh and Outward Bound have been able to afford successive campaigns. Our average residual share gain in NZ is 9.4%. Ask about our brand building case studies..