There are eight separate categories, and the winners of each category all become nominees for the Supreme Award (which cannot be entered separately). Each entrant may enter up to three separate categories. Each entry needs to be completed on a separate Entry Form. Judges may move entrants from one category to another category if they believe that entrant fits the criteria for the new category better.
Categories for 2011 are:
Most outstanding fledgling business
A start-up business which is under two years young, smart, quirky, or just very professionally set up.
Most outstanding transitional business
A promising business which has moved beyond the start-up phase and is more than 18 months old, which has a proven track record and some or all of the plans/people/systems/processes in place to make a well-above-average future a reality. This Award seeks to recognise a business planning for and/or coping with the changes required to take a business through expansion and significant growth.
Most outstanding triumph over adversity
A business which has succeeded in spite of challenges beyond the usual.
Most outstanding lifestyle business
A business which epitomises the ability to integrate business and lifestyle, with the owner(s) to take advantage of its flexibility to fit income generation around spending time on family or leisure activities or other pursuits.
Most innovative business
Not necessarily the same thing, this is a business which either demonstrates a new or clever way of going about things, or is quirky from the ground up while incorporating great business principles.
Most inspired use of technology
A business which leverages technology in many guises to enhance efficiency, mobility and keep overheads to a minimum.
Most inspired use of marketing
A business which punches above its weight in terms of getting the word out, achieving profile and attracting business.
Most community-minded business
A business which gives back to its community, e.g. local, regional or industry sector, in ways, shapes or forms which benefit the community significantly.