POS placement is an extremely important part of the merchandising mix. It has been proven to increase sales when used effectively. Once again it is the implementation stage which can be hard to manage and if it is done poorly can cost your business dearly.
Synergy can manage your POS requirements from concept right
through to implementation. We have in house resources which enable
us to design, produce, distribute and implement POS. Detailed step
by step planograms can also be produced by Synergy.
Our clients are able to utilise our reporting systems and see
photographs of the product on display in store, within 48 hours of
Another important process around POS is ensuring it is taken
down promptly once a promotion is over. Out of date posters and
brochures can be legally implicating if left up, as well as
detrimental to a brand. Problems like this can be very costly.