Mystery Shopping | Services | Synergy Merchandising
Synergy Brand Experience
Mystery shopping is valuable in getting an overall understanding of what a shopper is experiencing when at point of purchase with your brand. Do the retail staff know your product? Are they approaching customers? Are they asking the right questions? Is POS merchandised as expected?
A Mystery shopping programme can
- Provide insight into store moral and staff strengths across the
chain, through the provision of audits and analysis which can be
used to improve staff training and franchisee standards
- Focus sales staff during key campaign and selling periods.
- Differentiate your store staff from the competition by
rewarding good product knowledge and sales techniques
Statistics have shown that as many as 90% of customers who are
unhappy will not say anything directly to the service but default
immediately to competitors.
Contact Synergy Brand Experience
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