Mystery Shopping | Services | Synergy Merchandising

By: Synergy Brand Experience  06-Dec-2011
Keywords: Mystery Shopping

Mystery shopping is valuable in getting an overall understanding of what a shopper is experiencing when at point of purchase with your brand. Do the retail staff know your product? Are they approaching customers? Are they asking the right questions? Is POS merchandised as expected?

A Mystery shopping programme can

  • Provide insight into store moral and staff strengths across the chain, through the provision of audits and analysis which can be used to improve staff training and franchisee standards
  • Focus sales staff during key campaign and selling periods.
  • Differentiate your store staff from the competition by rewarding good product knowledge and sales techniques

Statistics have shown that as many as 90% of customers who are unhappy will not say anything directly to the service but default immediately to competitors.

Keywords: Mystery Shopping

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