Audits are vital to ensure consistency of merchandising. Often display components can vary greatly between retailers, and conducting an audit is a great way to get a snap shot of what you are currently achieving in the channels you are working with.
Accurate audits are invaluable when it comes to printing and
distribution costs. Without details on what each channel can
display, you run the risk of printing too much or not enough POS,
or distributing the wrong size POS to the store.
An audit will soon uncover mis-sized POS and discrepancies that
have often gone undetected for years!