Supplejack does research to help organisations design products, services and brands.||Supplejack's director Stephen McKernon has worked in research and design for over two decades. His experience of client needs, design research methods and project outputs is extensive, spanning most sectors in New Zealand.||Design research helps organisations understand what their customers want to achieve, and how best to help them do so. It integrates research with design, giving you a smarter way to develop new products, services and brands. ||You learn how to help your customers achieve what they want, both now and into the future. ||You gain a Strategy showing you how to compete effectively, a Blueprint showing you how best to help your customers and a Dashboard showing you what KPIs to use and how you are performing. ||In other words, you gain a way of moving your products, services and brands ahead of the competition and enabling them to help your customers much more effectively.
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