Legislated product stewardship is on its way in New Zealand. This presents a challenge to New Zealand businesses involved in the lifecycle of products. It is also an opportunity to develop efficient and cost-effective solutions that pre-empt government intervention.
Producers, Importers and Brandowners
Producers, importers and brandowners are now being asked to take responsibility for their products beyond the factory gate. We work with producers, importers and brandowners to develop stewardship strategies. Helping to design practical, cost-effective solutions for the management of their end-of-life products is our forte. We also work with company marketing and sales teams to help them understand and promote product stewardship.
Retailers are an integral part of product stewardship systems because they interface between brandowners and customers. Product stewardship programmes can present marketing and market differentiation opportunities. For example retailers such as Placemakers, Resene, The Warehouse and Noel Leeming offer product recycling to their customers.
In the proposed Waste Bill government policy makers will be preparing a list of priority products that they expect to be managed under product stewardship schemes. We track these developments and maintain relationships with central government to help our clients to be heard.
Councils are responsible for waste collection and recycling on behalf of rate-payers, and need to think ahead about the impacts of product stewardship. Waste management planners and the designers of new recycling facilities need to consider how product stewardship will develop in the near future.
It is important in any product stewardship programme that consumers take an active role. Consumers make critical decisions about new products and how old products are disposed of.
Small countries like New Zealand face challenges to recycle complex or hard to manage products. Product stewardship schemes have the potential to find innovative recycling solutions by providing large and regular volumes of materials.