Services / Facilities
Consultancy and Training
On-site sensory training for QC AND NPD personnel
Staff screening and sensory panel formation
Design of sensory testing area
SenSearch can free up internal resources for other purposes.
We act as an additional member of your team when you lack the technical skills or resources in-house.
you money when it comes to hiring the service only when required
compared to the cost of full time sensory specialist employment.
Manufacturing Quality Control
is about consistency from day to day - the texture, colour, flavour and
mouth feel should always stay the same. Consumers should always know
what to expect.
quality control, the object is to prevent the manufacture of bad
product. Companies use on-going sensory-evaluation processes, which are
built into their QC programs to detect product problems before they hit
problems may include problems due to rancidity, sanitizer interactions,
off-flavour from improper processing, missing ingredients, too much of
an ingredient, or improper product or ingredient storage.
can set up an internal QC panel in your company, training your staff to
set up and run this process on a daily basis to pick up sensory issues
at the earliest stages.
New Product Development
Depending on your specific project, you may require the services of a Focus Group or Consumer Testing.
capabilities can provide critical information on how well your product
delivers on the concept (via focus groups), how your product compares to
the competition (via consumer testing) and how it will be received by
your target market.
Effective consumer tests are used to provide information on consumer liking.
such as Acceptability and preference testing provides a quantitative
measure of a consumer liking and/or preference of your product.
Screeners and questionnaires are used to gather demographic data,
frequency of usage, and purchase history about a particular product or
group of products.
Consumer Sensory Evaluation (Consumer Insights)
traditional market research, consumer sensory evaluation uses targeted
consumers and can be carried out in any location or situation as
Consumer tests determine how consumers feel about the product, in terms of the appearance, odour, taste, flavour and texture.
consumer analysis is based on the correct panel selection which
reflects the manufacturers target market of the consumer product.
The panel has to be selected according to the target population criteriafor which the product is intended for.
uses the services of a long standing and respected recruitment company
recognized by the MRS whereby their relationshipprovides professional
recruitment based on the clients screening criteria.
We can carry out Quantitative Research for almost any consumer product; Electronics, Cosmetics,Stationary, Paper towels, Nappies…. You name your research needs – and we will make it happen!
will find out how consumers feel about your product in terms of its
appearance, user friendliness, overall functionality - or how consumers
compare your product to similar ones on the market.