By: Sanitarium  06-Dec-2011

Why Eat Wholegrains?

Wholegrains are an important part of a balanced diet and lifestyle. Each part of the grain contains essential nutrients, so when you eat wholegrains, you get the complete package of nutritional goodness – protein, carbohydrate, fibre, and vitamins (including B vitamins such as thiamin and folate).

Research shows that wholegrains improve health and wellbeing. It makes good nutrition sense to eat at least four serves of grain based foods every day - with at least half these serves being wholegrain. For example, enjoy Weet-Bix for breakfast and a wholegrain sandwich for lunch.

Kiwi Kids are Weet-Bix Kids

Weet-Bix has been giving Kiwi Kids the perfect start since 1928 and after more than 80 years it continues to be the breakfast of choice for all Kiwis of every age.

The long lasting goodness and energy of Weet-Bix is behind some great achievements. Sir Edmund Hillary ate Weet-Bix during his historic climb to the top of Mt Everest in 1953. The All Blacks start their mornings with a bowl of Weet-Bix - the official breakfast cereal of the New Zealand Rugby Team. And every year thousands of kids swim, ride and run their way through the Weet-Bix Tryathlon, powered by the energy they got from the Weet-Bix they ate at breakfast.

Today Weet-Bix is available in a range of varieties, offering something for Weet-Bix Kids both big and small.

Other products and services from Sanitarium



A nutritious breakfast - one that provides the valuable vitamins, minerals and carbohydrates you need to get going in the morning - is the perfect way to start the day. Sanitarium's range of healthy breakfast options not only includes Weet-Bix, New Zealand's favourite cereal, but also offers something for everyone in the family.


Light 'n' Tasty Peach and Raspberry

Sumptuous peach & raspberry fruity flavoured pieces combined with delicious golden oat clusters, and the wholesome goodness of crunchy flakes, bran straws and oats. Invigorate your morning with the refreshing taste of Light ‘n’ Tasty Peach & Raspberry – back by popular demand.



Sanitarium’s UP&GO liquid breakfast has “the protein, energy and dietary fibre of 2 Weet-Bix and milk” in every 250ml serve, offering you a nutritious start when you’ve really got to get up and go. With four great flavours - Banana, Strawberry, Vanilla Ice, and Choc Ice - UP&GO helps to make your mornings easier. UP&GO is a nutritious liquid breakfast designed for people who live life on the go.


UP&GO Energize

With 60% more protein than UP&GO liquid breakfast and a low GI* for lasting performance, UP&GO Energize is the high protein body fuel that gives you the sustained energy you need. UP&GO Energize comes in a 350ml serve size to smash your breakfast hunger, or curb those afternoon snack cravings. UP&GO Energize is the all-day body fuel for guys that want a hit of protein and energy on the go.


UP&GO Vive

UP&GO Vive is specially formulated for women: it's 98.5% fat-free* and has a low GI** for long lasting energy, with important added vitamins and minerals such as folate and B vitamins. UP&GO Vive is available in two delicious fruit flavours - Wildberry and Banana. Our new UP&GO Vive is the light and satisfying way to start the day. So if you don't have time for a sit-down breakfast.