Why Eat Wholegrains?
Wholegrains are an important part of a balanced diet and lifestyle. Each part of the grain contains essential nutrients, so when you eat wholegrains, you get the complete package of nutritional goodness – protein, carbohydrate, fibre, and vitamins (including B vitamins such as thiamin and folate).
Research shows that wholegrains improve health and wellbeing. It makes good nutrition sense to eat at least four serves of grain based foods every day - with at least half these serves being wholegrain. For example, enjoy Weet-Bix for breakfast and a wholegrain sandwich for lunch.
Kiwi Kids are Weet-Bix Kids
Weet-Bix has been giving Kiwi Kids the perfect start since 1928 and after more than 80 years it continues to be the breakfast of choice for all Kiwis of every age.
The long lasting goodness and energy of Weet-Bix is behind some great achievements. Sir Edmund Hillary ate Weet-Bix during his historic climb to the top of Mt Everest in 1953. The All Blacks start their mornings with a bowl of Weet-Bix - the official breakfast cereal of the New Zealand Rugby Team. And every year thousands of kids swim, ride and run their way through the Weet-Bix Tryathlon, powered by the energy they got from the Weet-Bix they ate at breakfast.
Today Weet-Bix is available in a range of varieties, offering something for Weet-Bix Kids both big and small.