“The robot is a practical demonstration of electronics recycling,” said RCN e-Cycle spokesperson Tania Pilkinton.
“Made entirely from e-Waste, we have turned outdated, obsolete and potentially toxic electronics into something unique and new. The robot represents what recycling electronics is really all about.”
The RCN e-Cycle project is funded in part by the Ministry for the Environment, with a large portion of the $1.1 million budget allocated to building awareness and a call to action nationwide.
“We wanted something that children could connect with and that would inspire them to think about responsible electronics recycling. After all, the children are our future,” said Ms Pilkinton.
RCN e-Cycle is running a name the robot competition until the end of March.
“The competition is designed to engage children between the ages of seven and 15, and to encourage them to start thinking about e-waste and why we have to recycle it.”
“There’s something about a robot which appeals to the child in us all, and which shows why new technology is irresistible. New is exciting, but we need to recycle our old electronics responsibly to prevent harm being caused to our environment.”
The new campaign focuses on billboards and radio ads featuring the robot. A new website, which also includes educational resources for schools, was also launched this week.
The yet to be named robot will make a public appearance on 31 March at the new Hamilton drop off site.
About the “Name the robot” competition
The contest will take place from 19 to 30 March. It is open to all ages and the winner will receive a new Kindle Fire.
The winner will be the person who comes up with the most fun and descriptive name… one that matches the robot’s personality and voice, and that is linked to e-Waste recycling.