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By: Picture Talk  06-Dec-2011
Keywords: Picture Talk

Picture Talk Productions News & Articles » » Training

Make Your Video Training a Success 

Despite the benefits of training many companies drag their feet when it comes to actually doing it. There are several reasons for this, but often the first biggie is the cost. Expenses such as employing a trainer, writing a programme, finding an appropriate location, catering, accommodation, and travel all add up, and are enough to put off all but the most diehard of training advocates.

One way to negate a lot of this cost is to train by video. Employees can watch a video in the staff lunchroom or at home or as part of the weekly meeting, minimizing location and time costs. Best of all it is re-useable. After the initial cost, the cost of reproduction is minimal, which makes training a large number of employees in multiple locations a low cost, low fuss task. The ability to duplicate a video also means consistency can be maintained in a training programme even if it is conducted throughout the world.

Unfortunately just having a training programme doesn’t guarantee success, and this knowledge can prevent many companies from taking that next step. A poor training programme can have a negative result on the company, leaving employees bored, uninspired and feeling patronized. Therefore, how training needs are determined, how employees view training, and how training is delivered become critically important issues.

While planning a training program can seem daunting there are some steps you can take to make sure it is a success.

Determining your training needs begins with your business strategy – you need to ask yourself what you’re trying to achieve. Ask yourself what the goal of the training programme is. And be specific – do you want to improve customer service at checkouts? or teach your employees how to close a sale?

The next step is to determine what knowledge and skills employees will need to achieve your goals. Do some research and decide exactly what your staff members need to know.
Remember that knowledge is power and if you want to motivate your team it may not be enough just to teach them new skills. You will need to give them a reason for learning, so it’s important your team know why they’re being taught the new skills.

The third and sometimes overlooked step is to identify what skills and knowledge the people in your organization already possess. The idea is to fill the gaps rather than bulldoze over the existing structure. The danger in ignoring this last step is employees can become bored with the training programme – rendering it ineffective, or even worse leave them feeling patronized and resenting the imposition on their time.

The fourth and final step involves a degree of creativity. Once you have determined your training needs you will need to decide how to present them. This is crucial. The information should be presented in an exciting and engaging way, leaving the audience longing for the opportunity to do their job well. American Literary critic Louis Simpson once stated that “The aim of military training is not just to prepare men for battle, but to make them long for it.” The same should be said for effective employee training. Ask yourself – Is my training programme interesting? Am I inspired to put into practice the things I have learnt? If you answer no to these questions you will need to rethink your programme. Occasionally the problem can be a lack of information that will motivate the employees and other times in may just be the presentation. Information overload can leave the audience bored – so pick and chose what you want to communicate carefully.

Video training is a great way to go because it gives you an opportunity to employ a number of formats. You can combine biographical stories and give examples with skits, demonstrations and even footage from actual training sessions. It is a good idea to talk to an expert once you get to this level so that they can provide direction on what will work best for your company and for the information you are trying to communicate.

There are so many factors that need to be taken into consideration at this level that it pays to talk to an expert. Make sure you talk to someone who knows what they are doing because a video can end up communicating much more than you intended. A well presented and engaging video can show how you value your staff, create a sense of pride in your business, and promote staff loyalty and retention. A poor training video? Well I will leave that up to your imagination…

Written by

Athalia Bond


Keywords: Picture Talk

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This documentary has received a Bronze award for Creative Excellence and congratulations go to Graham Elliott for the incredible work he has done on this project. This is Graham’s second award from the US film festival - receiving a silver screen award in 2000 for his work on Dilmah Tea’s corporate video. Picture Talk’s documentary “Star Jam Stage Show” has been included in the US film festival 40th Annual Awards Competition.