Markets are made of consumers right? Wrong! They're people, just like us. How we interact matters if we want accurate and "real" information as opposed to what people expect from a market research company.
People have changed in the way they think, the way they behave and the way the interact with everything - from technology to each other. Research has to evolve if it is to remain effective in capturing accurate and useful information from the market.
Perceptive interact with the market in lots of different ways, but one of our pioneering areas is through social media.
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