By: Perceptive  06-Dec-2011
Keywords: Market Research, Market Research Company

Markets are made of consumers right? Wrong! They're people, just like us. How we interact matters if we want accurate and "real" information as opposed to what people expect from a market research company. 

People have changed in the way they think, the way they behave and the way the interact with everything - from technology to each other. Research has to evolve if it is to remain effective in capturing accurate and useful information from the market. 

Perceptive interact with the market in lots of different ways, but one of our pioneering areas is through social media.

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Keywords: Market Research, Market Research Company

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We look at things openly, we think clearly, we approach pragmatically, and we apply our experience professionally to obtain the desired effect whatever that may be. Whether the situation requires a simple focus group, a nationwide phone survey or a more complex form of conjoint analysis. If we had to group our services we could do so in the follow broad areas. This is based on an intimate understanding of their businesses.



Whether this is in a traditional capacity or a hybrid capacity we can deliver on what you need, and build a platform for a great relationship. We are able to understand elements of your business and your challenges quickly, gain an holistic view and identify how we can help. Perceptive are known for being good at diagnosing situations. To chat in more detail.



This is the most cost effective research solution in the country and has been designed to allow marketing professional to "group buy", and keep the costs of finding out important information down. Perceptive run an omnibus every month which goes to a nationally representative sample of New Zealanders. There is an art to running focus groups and Perceptive are among the best in New Zealand at it.