FOR AD AGENCIES

By: Perceptive  06-Dec-2011

Perceptive work with dozens of New Zealand's best advertising agencies. Here are handful of services we provide that are a bit special:

FOCUS GROUP FACILITATION

Some times you just need people to help you run them right? There is an art to running focus groups and Perceptive are among the best in New Zealand at it. So don't hesitate to contact us if you need support in this area. We also run online groups which you could use to test any creative ideas. But we can chat about that later.

MONTHLY OMNIBUS

Perceptive run an omnibus every month which goes to a nationally representative sample of New Zealanders. This is the most cost effective research solution in the country and has been designed to allow marketing professional to "group buy", and keep the costs of finding out important information down.

The omnibus goes out to 1000 New Zealanders with ages ranging from 15 to 65-plus and annual incomes ranging from below $20,000 to more than $150,000. The demographics are stratified against the census to ensure it is as representative as possible and boasts very robust significance, with a margin of error just 2.3%.

SOME IMPORTANT DATES FOR YOUR DIARY:

QUICK DIPS

You may find the odd occasion where you need insights really fast. It could be for a pitch, or to test an idea. We do manage a consumer panel, and can turn information around very quickly so don't hesitate to contact us and we will do our best for you.

ATTITUDE NEW ZEALAND

Perceptive produce an annual study into the attitudes of New Zealanders which we provide free to over 700 marketers.

for full access to the information.

Of course we can help you in other ways and always happy to chat about research, how you can use it, and how to advise clients on what to do with it. Feel free to

to chat in more detail.

The information in this article was current at 02 Dec 2011


Other products and services from Perceptive

06-Dec-2011

SERVICES

We look at things openly, we think clearly, we approach pragmatically, and we apply our experience professionally to obtain the desired effect whatever that may be. Whether the situation requires a simple focus group, a nationwide phone survey or a more complex form of conjoint analysis. If we had to group our services we could do so in the follow broad areas. This is based on an intimate understanding of their businesses.


06-Dec-2011

FOR CLIENTS

Whether this is in a traditional capacity or a hybrid capacity we can deliver on what you need, and build a platform for a great relationship. We are able to understand elements of your business and your challenges quickly, gain an holistic view and identify how we can help. Perceptive are known for being good at diagnosing situations. To chat in more detail.


06-Dec-2011

FOR MARKETS

People have changed in the way they think, the way they behave and the way the interact with everything - from technology to each other. How we interact matters if we want accurate and "real" information as opposed to what people expect from a market research company. Perceptive interact with the market in lots of different ways, but one of our pioneering areas is through social media.