Are all those mundane, admin tasks sucking your time and getting you down? User-centred design might be that elusive but effective answer.
Have you ever drifted into a kind of zen-like state when you were mowing the lawns? All of a sudden the lawns are freshly mown; what were you thinking about? Or when your Nonna is making that penne arrabbiata for the umpteenth time, it’s like she’s doing it without thinking.
Recently I was driving in France, and got a bit…lost. At the next village I pulled into the petrol station, walked up to the matronly woman at the counter, and asked to buy a road map. She stared at me blankly. I checked my phrasebook and tried again. “Non”, she said this time, waving her arm to encompass the whole shop, “pas de cartes ici”.
I left there shaking my head. No maps at a petrol station? The next petrol station was the same – “pas de cartes”. Clearly, my idea of what a petrol station should sell was different from the French model.
Regular readers of our newsletter and attendees at our breakfast briefings will have noticed that we’re passionate about Service Design here at Optimal Usability and want to be the go-to guys for Service Design in New Zealand.
A design project can be a lot like climbing a mountain; it is hard work and takes a lot of time and effort. As an Interaction Designer here at Optimal Usability I am exposed to incredibly smart people every day who work in a wide variety of industries, and all too often I hear examples of where they have climbed mountains only to feel a sense of disappointment after reaching the top and realising that the view would have been better from a different mountain.