Celebrities help fight melanoma
Wear a Scar, Save a Life got people talking in April 2011. This successful awareness campaign was based around the idea of early detection of melanoma being critically important. The message on the box was: ‘Melanoma is a deadly skin cancer that can strike at any age. If detected early enough, all you’ll be left with is a scar.’ Another goal was also to raise funds to support people affected by melanoma through the sale of removable scar tattoos. The reverse of the tattoo package carried prevention and detection advice.
The Melanoma Foundation is grateful to the well known New Zealanders who were photographed wearing the tattoos: Monty Betham, Hollie Smith, Chris Sisarich, Danielle Hayes, Shavaughn Ruakere, Peter Urlich, Nick Dwyer, Mike Havoc, Lance Hohaia, Bernice Mene, Hayley Holt, Amber Peebles, Maggie Barry, A J Matthews and Toni Marsh.