Population characteristics are a key determinant of demand for goods and services, whether we
mean consumables marketed in the private sector, or public sector services. Magnus provides
analysis that helps public sector organisations configure their service delivery, and helps
businesses understand the market better.
What are the ramifications of social and demographic trends for business investments, or for
public sector services? What are the impacts of official policies and business activities on
communities? A research report from Magnus can answer these questions.
We specialise in population-based projections of demand for goods and services. The
demand for housing for example, is largely driven by population growth and change. Employing a
methodology based on an observed relationship between households and dwellings, and used in
Australia, Canada the United Kingdom and elsewhere, Magnus can forecast future housing needs.
Housing projections are not available from any official source. Magnus can meet the needs of
local government and the private sector for an accurate household-based analysis of the housing
In order to decide the location, expansion or reduction of schools, polytechnics and
universities, authorities need authoritative projections of demand for education. Magnus
can supply projections of enrolment customised to the users' requirements, and based on
an international peer-reviewed methodology.
Social and market research
Magnus has experience in social policy research, with an interest in living standards,
housing, income and employment.
The Magnus consultancy can handle all kinds of data analysis, whether it be macrodata
(census) or microdata (surveys). We can quide research projects, from the design stage, to
organising field work, to analysing the data and presenting a report.