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By: Loyalty Programme  06-Dec-2011
Keywords: Loyalty Programme, Customer Loyalty

Client loyalty is one of the keys to successful business. It is significantly less expensive to retain and grow the business of existing clients than to spend resources on recruiting and developing new clients. In most industries and services clients have a choice in the marketplace over who they use as their core suppliers. If the service you are providing is of a similar quality and at a similar price to that of your competitors then a loyalty programme can make a significant difference to your clients preferred choice supplier. Clients who are receiving the service they want and are being recognised in some way for maintaining their loyalty to your business will be happy clients and will contribute to the turnover in your business for many years.

Loyalty programmes take many different forms in different types of businesses depending on the needs of the business, what the business can afford to invest in this type of marketing and the goals of the programme.

In broad terms the loyalty programme solutions we provide fit into the following categories:

Incentivising clients using an inexpensive, generically branded programme
This is an entry level programme designed to suit the needs of small and medium sized businesses.
Generating sales, increasing brand recognition and customer loyalty B2B
Customised and branded web based reward programmes designed to increase sales to existing customers by reducing their use of competitor services and rewarding them for their loyalty. The programme is designed to strongly build brand awareness in your client group.
Encouraging existing customers to lift their spend and choose your business as the preferred supplier - business to business solutions
In an environment when businesses are looking closely at their bottom lines and particularly the impact cost reduction has, tools that encourage customers to focus on their spend with you can lead to significant growth.
Consumer customer loyalty programmes
Simple solutions using product identifier tags that can be used for specific promotions or on a long term basis to generate ongoing sales of your product

Keywords: Customer Loyalty, Loyalty Programme