International Research Consultants

By: International Research Consultants  06-Dec-2011
Keywords: Bank, Market Research, Local Government

International Research Consultants offer the full range of market research services to support a wide range of business activities.

Our market research expertise encompasses:

  • Quantitative research (from small to large scale projects)
  • Qualitative research (including indepth interviews and focus groups)
  • Business to Business research
  • Brand positioning research
  • Group facilitation
  • Staff satisfaction surveys
  • Desk research
  • Tracking studies
  • International research

These techniques have been used in a variety of processes including:


  • Customer Satisfaction
  • Product Market Analysis
  • Needs Analysis
  • Strategy Evaluation
  • Export Development
  • Entry Strategies
  • Market Plans
  • Market Evaluation
  • Market Segmentation
  • Distributor Analysis
  • Competitor Analysis
  • Feasibility Studies
  • Change Management
  • Concept Evaluation

Our research solutions have been used by a wide range of businesses and organisations, which currently include some of the leading players in the insurance and finance sector including Tower, FinTel, National Bank, ANZ Bank and ASB Bank. Our manufacturing clients come from a wide range of industries but our main experience is in the agricultural arena and includes companies like Prepac Australiasia, Giltrap Engineering, Hustler Engineering and Farmgard. In the industrial arena our clients include some of the worlds leading chemical companies including Dupont, Dow and NuFarm. In the local government arean our clients include many of the leading Councils including Hamilton City Council, Rodney District Council and Environment Waikato to name a few. In the service industry our clients include Rotary International, the Bill and Melinda Gates Foundation and the Salvation Army.

Annual Residents Survey 2005 / 2006:


Whangamata Beach User Survey:

If a presentation of the final survey results is required by the client, this can also be provided by IRC. The attached link shows a presentation that was given to Rodney District Council and this highlights some of our presentation techniques.


Keywords: Bank, Finance Sector, Insurance and Finance, International Research Consultants, Local Government, Market Research, Market Research Services, Research Services, Wide Range of Businesses

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