Hot Spots programs are designed to focus solely on one (or two)
core business elements at any given time. They are mini-surveys
that will provide the answer to that 'question of the moment'.
The key benefit to these programs is that the survey is small
enough for the 'question' to completely change prior to each
scheduled collection period. This allows a flexibility that cannot
be adopted in more comprehensive survey programs that require
tracking results over time.
Businesses can benefit significantly from this program as it
accommodates the ever changing nature of priorities in today's
world. As the aim of each Hot Spots collection can vary
considerably, the 'focus' will determine whether or not the survey
can be conducted overtly or covertly.
To obtain the most value from a Hot Spots program it is