Cloud computing is reshaping the IT marketplace, creating new opportunities for suppliers and catalyzing changes in traditional IT offerings. Over the next five years, IDC expects spending on IT cloud services to grow almost threefold, reaching $42 billion by 2012 and accounting for 9% of revenues in five key market segments. More importantly, spending on cloud computing will accelerate throughout the forecast period, capturing 25% of IT spending growth in 2012 and nearly a third of growth the following year. IDC expects the cloud adoption trend to be amplified by the current financial crisis. The cloud model offers a much cheaper way for businesses to acquire and use IT – in an economic downturn, the appeal of that cost advantage will be greatly magnified. This advantage is especially important for small and medium businesses, a sector that will be the key target in any plan for recovery.
Our survey results suggest we’re entering a period of accelerating IT cloud services adoption, with the portion of organizations exhibiting significant adoption moving from 15-25% today to 25-45% in three years. It's not a big leap to consider that IT cloud services are either at, or getting very close to, the "crossing the chasm" stage.
If this is so, the implication for IT suppliers is very clear: the next three years, as IT cloud services expand from Early Adopters to the Early Majority, is the critical time to develop strong cloud offerings, and play a leadership role in bringing your customers, your own organization and your partner ecosystem "across the chasm". As Moore famously points out, suppliers who fail to seriously contend for a leadership role will be left with decidedly minority share as their reward.
IDC is planning a series of events and surveys on cloud computing in the region in 2009. For more information about this, please contact your friendly IDC Account Manager.