Fiat Commercial Vehicles Dodge Into The US Market

By: Fiat Professional  05-Apr-2012

Fiat is to launch its commercial vehicle range in the United States market, starting with the Fiat Doblo, the reigning International Van of the Year, which will be sold in the US under the Dodge Ram brand, under which the Chrysler Group, now Fiat owned, sells its commercial vehicles.

Fiat Commercial Vehicles, with the Ducato and Scudo which are sold in Australia and New Zealand, as well as the Fiorino, Doblo and Punto Van, are major players in the European market and these vehicles are a perfect fit with the Ram range of full and medium size trucks, or what Australia and New Zealand would know better as a Ute.

The Fiat Doblo, which passed the million vehicle milestone last year, is a joint venture with Turkish vehicle producer TOFAS, and Fiat Group Automobiles has signed a letter of intent for an initial 190,000 Doblos to be exported to the USA over a seven year period, with TOFAS investing more than $160 million to prepare the vehicle for the legal and market requirements for the US and Canadian markets.

Last year Fiat signed an agreement with Opel for the Doblo to form the basis of the new Opel and Vauxhall Combo, which is sold in Australia and New Zealand under Holden brand name. This agreement sees another 250,000 Doblo-based vehicles coming out of the TOFAS factory starting at the end of 2011.

The information in this article was current at 27 Mar 2012

Contact Fiat Professional

Email - none provided

Print this page

Other news and updates from Fiat Professional


Fiat Finds Love On The Open Road With Britz

By designing the Trailblazer to be specifically for two people it means that it can offer a much higher level of space and comfort, as well as a long list of features because there is no requirement for more than one, big, comfortable double bed,” says Lawrie Malatios, General Manager for Fiat in New Zealand.


Fiat Ducato Picked For Best Motor Home Base

Seeing off tough opposition from rival manufacturers, the Ducato, which was designed specifically for the motorhome market, has once again demonstrated that its blend of power, acceleration, relaxing drive and smooth gearshifts is irresistible to Which Motorhome’s judging experts.


One Ducato Can Replace Two Vans

Its 1.7 tonne payload and eight cubic metre load space means that it can compete with most big load carriers, but, at the same time its excellent running costs and, thanks to the low roof and compact size, its ability to get into car parks and tight spaces, it can also replace smaller urban delivery vans, making it the idea multi-purpose van.