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Advertising, Printing, Graphic Design
SOCIAL MEDIA - How To Make It Work??
Extracts compiled from Sarah Browne — the Guru of New – is an award-winning writer, market researcher and often-quoted expert on small business, new products and the indie-preneur life.
So many companies are working their butts off on social media -- and then they wonder why it doesn't seem to be making a difference. What many don't realize is that one key element may be holding them back is: Boring is the arch-enemy of buzz.
If you have nothing new or compelling to say, then all the tweets, posts, blogs and videos are not going to make a dent in the Survival of the Shrillest world of social media. So be creative. Have fun. Review your brand's existing creative to see if it's optimized for social media. Those videos you shot may not be appropriate for a Facebook campaign. That print ad doesn't translate into Twitter. Those photos you published in your corporate brochure don't look authentic next to Twitpics. Even your website may not be tweetable. Remember, you want customers to be engaged -- and ultimately help create Word-of-Mouth. That's not going to happen if what you're putting out there is borrrrrrring.
- Authenticity rocks. A significant percentage of your posts, tweets, comments, etc. should express the real you. Even if you have to tweak it a bit because Auntie Mildred is now on Facebook.
- Ask for feedback. Social media is essentially a big, fast, free 24 hour focus group. Ask your customers for guidance, ideas and opinions on new and prospective products. Post pictures, videos, updates and most of all, thank yous.
- If it's all about your customers, they'll never think you're boring. As the proverb goes: Don't try to be interesting. Be interested. That's at the heart of social media.
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