What is MRM?
MRM or Member Relationship Management is the power
to know your members better, serve your members better
and increase their satisfaction. An MRM system does
this by capturing information from your interactions
with members, allowing you to analyze this information
to improve your membership services and
An MRM system turns every interaction into an
opportunity to strengthen the ties between you and your
members. Information gathered by your MRM will help you
develop a high quality profile of your membership -
their needs, behaviors, expectations and issues.
Members are all different and their requirements of you
as an organization will differ. An MRM lets you build a
better understanding of these differences.
What is 21st Century MRM?
Memberconnex introduces 21st Century MRM - a 100%
web based, seamless Membership Database, Membership
Portal, and public Web site that lets associations
significantly improve their ability to attract and
Put another way, Memberconnex MRM allows you to
capture an exceptional amount of knowledge, and greatly
improves your ability to recognize, respond and engage
with your members.
How will Memberconnex MRM help us?
Memberconnex 21st century MRM helps build long term
connections with your members by making it
fundamentally easier for you to harness your expertise,
knowledge and resources.
In all probability, your organization fulfills many
roles for your members; leader, knowledge provider,
regulator, educator, advocate. Memberconnex MRM not
only makes it easier to perform these roles it also
enhances how you go about performing them..
You can achieve:
- More streamlined membership management
- More targeted and timely member resources and
- More targeted communication, better
- Improved member to member networking
- Better member to public interaction
- Improved intelligence and statistics