As hair grows, it acquires a stronger negative electrical charge. Moreover, daily combing, brushing, and blow-drying further increase the negative charge (-). Chemical products such as hair-colour relaxers and permanent waves compound the negative charges.
Magnetite Fe304. This mineral has a natural magnetic charge. We have taken this mineral and infused it with proteins and conditioners. These are called Micro-Magnets.
The Micro-Magnets (with a positive (+) electrical charge) are naturally attracted to those portions of your hair that have a negative (-) charge.
The Micro-Magnets (and their proteins and conditioners) attach themselves only to those areas on your hair that need conditioning.These properties ensure you of a strand-by-strand, customised conditioning treatment.
Colour safe formula protects all hair colours from discolouration-perfect for blonde, grey and colour treated hair.