Whatever service you need in Communications, PR or Marketing, AMG can provide or manage.
AMG PR is a specialist in the FMCG industry. Over the years we have undertaken the launch campaigns and ongoing awareness programmes for many major food and consumer brands in New Zealand. Because of this experience we understand the grocery business and can advise our clients on crucial factors such as packaging; shelf presence, above and below the line promotions; both from the consumer and trade perspectives.
The NZ pharmaceutical industry is ever-changing with the introduction of TAPS. AMG PR has managed both OTC and prescription-only brands for more than 15 years. We understand the different requirements for communicating with both the medical fraternity and consumers on pharmaceutical issues. Our experience spans launching products, maintaining awareness, sales incentives and customer loyalty programmes as well as product recalls.
Public Relations within the corporate market has always been a part of the AMG PR portfolio. Understanding how to work with global brands is paramount for successful public relations within the corporate market. Crisis management, sponsorships, internal and external communications are all part of the services AMG PR provides to make sure our clients are being viewed appropriately by their publics.
For over 20 years AMG has served many of New Zealand’s leading industrial and institutional organisations. The fact that most of the requirements for successful business development initiatives are virtually opposite to those for consumer marketing means in-depth hands-on experience is vital.
Our most frequently provided services include:
- Communication strategy and execution
- Public relations
- Strategic marketing planning
- Product launches
- Event management
- Press release and editorials
- Trade presenters and promotions
- End user promotions
- Media liaison
- Media interviews
- Direct marketing
- Creative – electronic and print
- Packaging design
- Media planning, creative and placement
- Market research and management
- Sampling management
- Celebrity endorsements
- Corporate DVD production
- Crisis management
- Multimedia communications