Conscious Consumers month is all about knowing where your food is from, and the big, big difference you can make with small buying decisions (like buying Fairtrade for instance).
And marvel at the goodie pack one lucky listener got to win… <gasps-in-awe>
Aww next time eh? It’ll be you, promise…
Although we only had to make this stretch for food and drink, the 1.4 billion people living in extreme poverty globally have this equivalent amount to cover everything (health, housing, transport, food, education etc). We also only lived on $2.25 for a week, rather than being an everyday reality.
For us it has just been a (lets face it very comfortable) peep into living below the poverty line, but it has shown us things we’d never (or could have never) even considered about the poverty line before.
Apart from the hunger pains and headaches, we’ve noticed real changes in concentration, mental clarity and even sleep.
Choice end to the week really.
You may have seen these little squares appearing in places before and wondered what the heck they were. Well for the uninitiated (*warning geek-speak alert*) these squares can be read by any smartphone with a QR-code reader which converts the squares into hidden content downloaded straight to your phone.
In simple terms?
- Point phone
- Take picture
- Web brower opens up with cool stuff like videos to play with
- You go “ooooooooooh that’s good to know”
Go on have a play now or next time your instore…
It was a pretty good turn out for Fairtrade at the Auckland Foodshow this year.
Meanwhile, the All Good crew got to do what they did best and chatted to people about what a difference spending that extra dollar on All Good ‘nanas makes to our growers.
Kokako tempted people with their banana bread each morning…
Nice Blocks were swamped when they did their sampling on Saturday…
and Kohu Road got people drooling over their ice-cream made with All Good Fairtrade bananas.
We met some super organised people at the event too. Many with shopping trolleys to help carry their purchases, and these guys who brought their own walkie-talkies to the event…
Met some little monkeys too.
Nice one Foodshow, nice one.
We launched New Zealand’s first and only Fairtrade bananas at last year’s Foodshow, and at this year’s event (Fri 29th – Sat 31st July) we want to introduce you to the people who grow them to show you why a happy farmer produces a banana with better taste.
We’re giving our growers in El Guabo, Ecuador a chance to speak directly to New Zealanders in order to explain, just how your small buying decisions can add up to a life-changing difference to them. Now it’s a long way from Ecuador, and besides, our farmers are busy a-growing and a-harvesting. So we’ve invested in some technology to help you get a better understanding of who our growers are, and the huge benefit choosing All Good Fairtrade bananas makes to their farms, families, communities and lives.
At this year’s Auckland Food Show, we’ll be demonstrating our smartphone application which will give shoppers the chance to hear directly from the growers, the changes Fairtrade has made to their farms, heck you’ll even be able to see exactly where their farms are.
They’ll be scrummy food to try too. You’ll be able to get some of our ‘nanas (natch), but we’ll also be sampling some of the great tasting produce that’s made them. Over the three days of the show, we’ll be giving you the chance to sample banana-based wares from our partners , , and .
See you there.
Wooo-whheeeee what a week last week was. The awesomely inspiring Harriet Lamb arrived in New Zealand on Monday and powered through a schedule that would make a marathon runner’s feet bleed. All conducted with a smile and infectious enthusiasm, her passion for Fairtrade is incredibly evident. But don’t just take our word for it…
We’ve collected a number of last week’s key events for you to peruse, view, listen and share.
Fairtrade Choc & Banana Cake mmmh
One of the best pieces we saw over the week was the article and interview with TV3for Nightline. It details just where the extra dollar goes. If you haven’t watched it yet, then you can
(L-R: Chris Morrison, Barry Coates, Harriet Lamb, Bomber Bradbury)
All in all, a massive week for Fairtrade ‘nanas.
In the public’s mind, coffee is synonomous with Fairtrade. It’s only in the past year you’ve had the opportunity to buy bananas, and then only if you go to particular shops.
Popular culture attributes the following to psychologist Sigmund Freud: “Sometimes a banana is just a banana.”
Sorry Sigmund – New Zealand shoppers beg to differ.
This country imports more bananas per capita than any other nation in the world. And, in the last year, one million bunches of those were Fairtrade certified.
The ethically approved version of the lunchbox staple has, so far, grabbed a 4% market share. Campaigners say consumer response to the new product – just a year after its launch in the middle of an economic recession – is staggering.
Our friend Darren Frazer has been on the road talking about Fairtrade. Between 13 May and 10 June he’s spoken to 2720 people at schools and churches in the Lower North Island.
He’s had a great response everywhere, met lots of people and answered lots of really good questions about changing buying habits. A number of students also took action, or talked about taking action to promote and support Fairtrade.
Darren has too many stories to share them all. One student wrote an article for the local paper and had it published. Three students at another school have started working on a proposal to get the school to buy Fairtrade sports balls. At one school he got to visit again a boy told the story of how he stood next to the banana’s in a shop and told people how the Fairtrade bananas helped people to get medical care, while another student gave up some pocket money so there parents would buy Fairtrade coffee.
At a church the leader stood up after Darren had been speaking and walked over to the morning tea table, picked up the non Fairtrade products and put them in the bin, declaring that from now on only Fairtrade products would be used. A very senior lady commented at the end of a presentation how she had often looked at Fairtrade products, but didn’t think they made a real difference, but she was now converted.
We’ll keep you posted when Darren hits the road again in July/Aug to cover the top of the North Island, then next year for central North Island and the mighty South Island.
Let us know if you’d like him to visit your school or church.
Darren would like to send out a massive thanks to all the organisations supporting his journey.
“From The Salvation Army, the people at All Good Organics, you guys are the real deal, thanks for the bananas and great stories to share”, Avalanche Coffee, people love your new coffee, it was great to be able to share it around, to Wild Bean for some giveaways thanks. And to the team at the Fairtrade office for producing great material and helping out with a few hard questions from time to time. Might seem a bit funny to thank my own business as well, but great that Micah Clothing can invest into educating people as well as selling Fairtrade Cotton Clothes.”
Darren hits the road again in early July and is really looking forward to getting back out and sharing the Fairtrade message with more people, and helping to create better work stories for producers across the world.