You may have seen these little squares appearing in places before and wondered what the heck they were. Well for the uninitiated (*warning geek-speak alert*) these squares can be read by any smartphone with a QR-code reader which converts the squares into hidden content downloaded straight to your phone.
In simple terms?
- Point phone
- Take picture
- Web brower opens up with cool stuff like videos to play with
- You go “ooooooooooh that’s good to know”
Go on have a play now or next time your instore…
It was a pretty good turn out for Fairtrade at the Auckland Foodshow this year.
Meanwhile, the All Good crew got to do what they did best and chatted to people about what a difference spending that extra dollar on All Good ‘nanas makes to our growers.
Kokako tempted people with their banana bread each morning…
Nice Blocks were swamped when they did their sampling on Saturday…
and Kohu Road got people drooling over their ice-cream made with All Good Fairtrade bananas.
We met some super organised people at the event too. Many with shopping trolleys to help carry their purchases, and these guys who brought their own walkie-talkies to the event…
Met some little monkeys too.
Nice one Foodshow, nice one.
We launched New Zealand’s first and only Fairtrade bananas at last year’s Foodshow, and at this year’s event (Fri 29th – Sat 31st July) we want to introduce you to the people who grow them to show you why a happy farmer produces a banana with better taste.
We’re giving our growers in El Guabo, Ecuador a chance to speak directly to New Zealanders in order to explain, just how your small buying decisions can add up to a life-changing difference to them. Now it’s a long way from Ecuador, and besides, our farmers are busy a-growing and a-harvesting. So we’ve invested in some technology to help you get a better understanding of who our growers are, and the huge benefit choosing All Good Fairtrade bananas makes to their farms, families, communities and lives.
At this year’s Auckland Food Show, we’ll be demonstrating our smartphone application which will give shoppers the chance to hear directly from the growers, the changes Fairtrade has made to their farms, heck you’ll even be able to see exactly where their farms are.
They’ll be scrummy food to try too. You’ll be able to get some of our ‘nanas (natch), but we’ll also be sampling some of the great tasting produce that’s made them. Over the three days of the show, we’ll be giving you the chance to sample banana-based wares from our partners , , and .
See you there.
Here it is… the most delicious Banana loaf recipe ever dreamt-up courtesy of Dish mag’s Food Editor, Claire Aldous.
We recommend scoffing this down warm from the oven…
maybe with some ice-cream or yoghurt if that tickles your fancy.
- 150 grams butter, soft but not melted
- 1 1/4 cups Fairtrade sugar
- 3 free-range eggs, lightly beaten
- 1/2 cup sour cream or yoghurt
- 1 cup mashed, very ripe, All Good Fairtrade bananas
- 2 cups self-raising flour
- 3/4 teaspoon baking soda, sifted
- pinch of salt
- 1/2 teaspoon ground allspice
- 70 grams hazelnuts, roasted and finely ground
- 150 grams Fairtrade dark chocolate, roughly chopped
Grease an 8 cup capacity loaf or cake tin and fully line with baking paper.
Preheat the oven to 180°C. Beat the butter and sugar until light and creamy.
Whisk the eggs and sour cream in a jug and gradually beat into the butter mixture then beat in the bananas.
Combine all the remaining ingredients and using a large metal spoon, gently but thoroughly fold into the batter. Make sure there are no pockets of flour in the batter.
Spoon into the tin and smooth the top.
Bake for 45-50 minutes until the cake is firm and a skewer inserted comes out clean.
Cover the top loosely with aluminium foil if it starts to get too brown.
Leave to cool in the tin then dust with icing sugar before serving.
Wooo-whheeeee what a week last week was. The awesomely inspiring Harriet Lamb arrived in New Zealand on Monday and powered through a schedule that would make a marathon runner’s feet bleed. All conducted with a smile and infectious enthusiasm, her passion for Fairtrade is incredibly evident. But don’t just take our word for it…
We’ve collected a number of last week’s key events for you to peruse, view, listen and share.
Fairtrade Choc & Banana Cake mmmh
One of the best pieces we saw over the week was the article and interview with TV3for Nightline. It details just where the extra dollar goes. If you haven’t watched it yet, then you can
(L-R: Chris Morrison, Barry Coates, Harriet Lamb, Bomber Bradbury)
All in all, a massive week for Fairtrade ‘nanas.
After the success of the banana cocktails at the Good Mag event last night and a few of your requests, we thought we’d share the recipe here with you; our closest friends (you lucky little b’stards). So to make your own ‘El Bananero’ aperitif you will need:
- One and a half All Good Fairtrade bananas
- 2oz Kahlua
- 30z Vodka
- 4 x glasses
- Hat (optional)
- Some friends to share them with
Add ice, banana, Kahlua, Vodka to blender (you might want to add a shot of Kokako Fairtrade espresso coffee for extra pep). Blend for a couple of mins and serve in a glass garnished with a slice of banana.
Tis really that simple.
In the public’s mind, coffee is synonomous with Fairtrade. It’s only in the past year you’ve had the opportunity to buy bananas, and then only if you go to particular shops.
Popular culture attributes the following to psychologist Sigmund Freud: “Sometimes a banana is just a banana.”
Sorry Sigmund – New Zealand shoppers beg to differ.
This country imports more bananas per capita than any other nation in the world. And, in the last year, one million bunches of those were Fairtrade certified.
The ethically approved version of the lunchbox staple has, so far, grabbed a 4% market share. Campaigners say consumer response to the new product – just a year after its launch in the middle of an economic recession – is staggering.
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