Customize Web Content with Geointelligence

By: Akamai  06-Dec-2011
Keywords: Professional Services, Improve Customer Experience, Content Targeting

Akamai's EdgeScape service gives you a range of insight about an end user's geographic location including:

State Device Type
City Market Area
Time Zone MSA, PMSA
Country Connection Type
Zip code Network Name
Area code Actual Connection Speed
Latitude/Longitude  

Common uses of EdgeScape include customizing your Web content for individual end users as well as controlling distribution by blocking delivery to restricted geographies or unauthorized users.

How it Works

The globally-distributed Akamai platform is equipped with unique data-gathering technology that collects geographical and bandwidth-sensing information for every routable IP address on the Internet. That information is stored in a knowledge base and continually updated for Akamai servers worldwide. This database is made available to customers where they can locally install the EdgeScape knowledge base and can actively query the database via an API.

Why use Akamai EdgeScape to customize content?

  • Better monetize your traffic through geographically-based targeting rules
  • Block distribution based on the end user’s geographic location
  • Seamlessly incorporate content targeting rules in your Akamai delivery solution – no infrastructure required
  • Improve customer experience by personalizing page experience
  • Collects information from every routable IP address in the world giving you a wide range of targeting attributes

Much of the content on this site was personalized for you. Dynamic and static content was targeted based upon IP intelligence collected on the Akamai Platform.

Integration and Professional Services

Akamai solutions are supported by an award-winning team that has integrated hundreds of Akamai customers across a number of Akamai service offerings through a well-established methodology.

Keywords: Content Targeting, Improve Customer Experience, Professional Services,

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