We subscribe to the full range of media planning tools and use the
ACNielsen Media Research suite combined with strategic thinking to
develop tailored strategies. Media planning is more than just numbers
and reach, equally important is the media environment, consumer
attitudes, the budget resource, and the personality of the brand.
Connecting to your brand
We like to know how our client�s customers consume their media, to get a
feel for what television programmes they may watch, websites they visit,
and magazines they might buy. We can use this information to lay the
groundwork in connecting to a client brand. A focus on consumer
attitudes to advertising, leads to thinking about the best media to use
in order to communicate with an audience. We focus on building
strategies to reach the right audiences at the right time in places of
relevance and in a way that is reflective of the brand.
Competitive expenditure analysis provides useful industry insights, and a
variety of media planning research tools allow us to follow consumer
trends and build strategies that are rational, effective advertising
solutions for a variety of budgets and across a variety of businesses.
Importantly, at Adworx we take a collaborative approach with our
clients, which is reflective in maintaining a balance in the working
relationship between our clients, media suppliers and creative houses.
- We negotiate on client's behalf
- We provide pre and post analysis of each campaign
- And, along with audits of activity make life easy with a central