Access Tourism NZ » Baby Boomers

By: Access Tourism Nz  06-Dec-2011
Keywords: Tourism, Tourism Services, Text Books

Access Tourism NZ » Baby Boomers

1 Dec

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  • raising awareness, sensitizing stakeholders and economic operators in the tourism sector
  • gathering knowledge about demand from travellers with special access needs
  • identifying options to improve the offer of accessible tourism services

30 Nov

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Two new text books on accessible tourism are available through the European Network for Accessible Tourism () from Channel View Publications. The first is “” (eds: Dimitrios Buhalis and Simon Darcy), which sets out to  explore and document the current theoretical approaches, foundations and issues  in the study of accessible tourism.  Professor Nigel Morgan, The Welsh Centre for Tourism Research states that this volume harnesses “the best conceptual  developments on the topic” and that it will “take accessible tourism and universal design debates into the mainstream of academic enquiryand industry practice“

10 Nov

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29 Sep

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The travel industry should be targeting the over-55 market because fewer students can afford to travel on gap years, says Post Office Travel Insurance, UK. The company says that UK students starting their degrees in 2012 are expected to face an average debt of 56,000 pounds on graduation, compared with around 27,000 pounds if they began their studies this September.  With increased university fees, only 19% of students are considering a gap year or extended break this year.

9 Sep

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  • highlight the existence of Accessible Tourism through hosting events that will draw attention to this niche in the tourism sector
  • provide information on Accessible Tourism to the public locally and internationally
  • make known to the public the obstacles and challenges in Accessible Tourism and ways to overcome them
  •  encourage a tourism system in Malaysia that welcomes people with disabilities having good liaison between disabled organizations and tourism organizations so that attractions can be facilitated more systematically.
  • encourage the Ministry of Tourism in Malaysia to do more research in promoting Accessible Tourism.
  • advocate for the removal of architectural and transportation barriers that prevent people with disabilities from sharing fully in all aspects of our society including going for tours.

7 Sep

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1 Sep

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23 Aug

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9 Aug

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For more, continue reading…………………….

29 Jul

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The over fifties are more mobile and more active than ever before. Between 2005 and 2010 vacation travel by Europeans aged 55 and over expanded by 17 per cent. This age group as a whole accounted for 27% of all trips abroad, or 78 million holiday trips. As far as holiday preferences are concerned, the over fifties are increasingly distancing themselves from the clichés associated with traditional travel by senior citizens.  While beach holidays outstrip any other type of vacation in Europe, and are even gaining in popularity, individual countries have their own preferences. At the same time, city tours, cruises and excursions have experienced a significant boost among the over fifty-fives.

According to and carried out by the ®, the most important source markets for the over fifties are the United Kingdom with 16.1 million and Germany with 15.3 million vacation trips. While foreign travel by members of the so-called silver age group from Britain has risen by 28% since 2005, the German market has stagnated. In third and fourth place respectively are France with 7.2 million and the Netherlands with 6.9 million trips. These four countries alone account for almost 60% of all travellers in the over-55 age group.

With a 28% share of the market, holidays at beach resorts are by far the most popular choice among Europe’s over fifties, and are the most vigorously expanding sector too, the number of such trips having increased by four million since 2005 (a 22% rise). The city tour sector has also expanded significantly (a 16% share of the market). In this area the volume of over fifty-fives grew by 3 million (a 32% rise), followed by cruises, with an increase of 2.4 million trips by people in this age group, and excursions, with a rise of 2.1 million. There was also slight growth across Europe in sports and health-oriented holidays.

Other countries reveal different holiday preferences. According to the World Travel Monitor® there has been a strong decline in the interest shown by Germany’s so-called silver age group in holidays on the beach (3.8 million trips less, minus 18%). All the same, they remain the most popular type of vacation. The winners are smaller market segments such as health-based vacations (0.7 million trips, plus 61%), cruises (0.9 million trips, plus 64%), sports holidays (1 million trips, plus 53%) and city tours (2 million trips, plus 30%).  In the United Kingdom the beach is still the most popular form of vacation, by a short head. Among the French, however, excursions are roughly of the same importance as vacations at beach resorts. Although in the Netherlands the over fifties who travel abroad still tend to prefer holidays in the countryside, the biggest expansion has been recorded in city tours and holidays on the beach.

To find out more about the World Travel Monitor® and the largest international travel industry event, continue reading…….

18 Jul

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  • in fundamental aspects of city  living
  • the built environment and public  spaces
  • transport and related infrastructure
  • information and communication,  including Information and Communication Technologies (ICT)
  • public facilities and services; and
  • is committed to continued  improvements in accessibility in a sustainable way
  • can act as a role model and encourage  the adoption of best practices in all other European cities.

European Secretariat of the Access City Award
Email: secretariat (at)
Tel / fax +48 22 826 84 05

13 Jul

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  • 31% expect to retire in the next five years
  • About the same percent will retire in the five years after that
  • The average age on retirement will be 64
  • The average Boomer will retire with A$100,000 today; $250,000 at the tail end of the Boomer generation
  • 5.5 million Boomers will eventually control almost A$1 trillion plus
  • Having weathered the recent recession, Boomers plan to spend their money and not leave it to their children – only 10% said they would bequeath as much as possible
  • The number one thing they want to spend on is travel, followed by family, home improvement, then entertainment and restaurants

Australia is New Zealand’s most important tourism market, so it would behove us to take note of these findings.  The ageing of the population is not of course confined to Australia but is in both developed nations such as the United Kingdom and developing markets, such as China and countries of South America.   It is also happening here in New Zealand.  And population ageing is beginning to show up in tourism statistics.  Figures show that the percentage of to New Zealand who are 45 years old or older has been steadily rising in the last ten years from 40% in 2001 to 42% in 2010. Domestically,  the percentage of Kiwis who are 45 years of age or older visiting regions in New Zealand over the last several years .  A 2010  by the New Zealand of Auckland University of Technology of visitors to the Puhoi to Pakiri region north of
Auckland city shows that 52% are 45 or older.    New Zealand currently focuses on attracting younger visitors.  However, we need to focus more on attracting the older market sector if tourism is to be sustainable in future.

1 Jul

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Thanks to funding provided by the federal government of Canada and the Prince Edward Island (PEI) provincial government, a program to promote, educate, and advance the tourism industry, business and communities on accessibility services and provisions . Quality Tourism Services Inc. () launched recently after researching the strengths and weaknesses of the current level of accessibility on PEI and how this is marketed to the public.  It will now offer operators the resources to categorize and promote their business
or location using four accessibility designations – limited accessibility, fully mobile accessibility, sight accessibility and hearing accessibility. The program will help improve the quality of the consumer experience and better empower businesses to compete for this growing and maturing market. The program will also help inform operators on how to meet the needs of persons travelling with accessibility challenges. Prince Edward Island strives to be a welcoming destination to all visitors. The Government of Canada has invested $87,000 in the project and the Government of Prince Edward Island, through the Department of Tourism and Culture, $22,500. Quality Tourism Services Inc. has also invested more than $66,000. The Access market is a significant segment of the population Murray MacPherson, Industry Chair of Quality Tourism Services. The first Baby Boomers turned 65 on January 1, 2011, and they are accustomed to travelling and when they retire they will continue to do so, as they have leisure time and disposable income.  As disability increases with age, it is imperative that the tourism industry adapt to this. Quality Tourism Services Inc. is the non-profit, professional quality assurance company that inspects and assesses all ccommodation and camping facilities across PEI. QTS delivers numerous quality assurance programs to tourism and related businesses, including Canada / Camping Select, PEIs Tourism Water Quality Program, Cyclist Welcome, as well as and the new program.

23 Jun

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  • Accessible tourism for people who have a disability or who are ageing is seen as an opportunity for Australian Tourism to seize the competitive advantage in a tight market.  The time is right for action as Australia’s baby boomers retire.
  • Key stakeholders including researchers, tourism operators and referral providers have joined forces, with the support of the Australian Government, to build awareness about the opportunities and to address barriers to tourism by these groups.  
  • There is growing understanding of the potential of accessible tourism to boost visitor numbers and strengthening Australia as a top draw international tourism destination
  • Access to leisure and recreation, including holidaying, is an important part of living an ordinary life and helps realise the United Nations Convention on the Rights of People with a Disability and the Australian National Disability Strategy.
  • Accessible tourism will help build a more welcoming and inclusive society, where individuals and families with a disability have choices and no longer feel shut out
  • Accessible tourism makes good business sense and is also consistent with rights, access and corporate social responsibility.

The Dialogue welcomed the Government’s commitment in the area of travel and tourism through the as well as work on , access to airlines and cinema access.   It pointed out that more could be done including an inclusive/accessible tourism category within a mainstream tourism award; a marketing strategy; a practical information guide; a national forum with tourism operators and further work to refresh and promote the business case for inclusive and accessible tourism, especially with industry.  The communiqué was issued by Inc, ,  , , NICAN, , , and .

21 Jun

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Darren McClelland of , Victoria, recently attended a on by the Victoria Tourism and Industry Council ().  The VTIC of the fact that the population is ageing, experiencing increased disability, retiring, and travelling more frequently. Darren reports about the forum that several speakers gave presentations, including one on the imminent retirement of the Australian Baby Boomer generation, whose number one priority is travel.  Their average age will be 64, and over half of Australians 60 or older have a physical disability.  Therefore, Access Tourism is not a niche market but a large and very important one.   Successful Access Tourism case studies were presented, and (who spoke at the first ), suggested that there is an information problem for accessibility more than an infrastructure problem.   He said that often facilities are available but tourism operators do not clearly explain the facilities or the level of assistanceavailable from staff to help provide access. Sometimes this information is available but tucked away on a website, as if to meet legal obligations rather than treating people with accessibility needs as a valued customer.  Bill (Twitter: @Travability) explained that tourism operators should readily make enough detailed information available to customers for them to make their own decision about whether it is safe and convenient to visit. He noted the sector is loyaland will bring friends if these customers feel safe and valued. considers good information will enable visitors to make their own risk assessment and will provide less inconvenience to operators from unexpected surprises for guests with accessibility needs. For instance, an accommodation provider could explain clearly on its website where rails are situated in its guest rooms along with the height of the rails from the floor. An explanation of internet access and whether televisions have captions functionality will assist those with hearing difficulties.

20 Jun

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16 Jun

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  • A brand’s ‘age-friendliness’ is critical in determining purchase decisions and choices for 6 out of 10 older consumers.
  • All categories will be affected including travel/tourism (47%), sports gear (48%), apparel (53%), skin-care (46%), finance/insurance (54%)
  • All customer touch-points need review including: product/service design (39%), retail environment (63%), website (45%), social network/reviews (72%), Advertising/PR (82%).

 Dispelling the myth that being ‘age-friendly’ means being ‘old’, the research showed that Apple is the most age-friendly brand among those surveyed so far. On the other hand, the process revealed flaws in major brands including Burger King, American Express, Singapore Tourism.  Creating an ‘age-friendly’ customer experience will be critical to retain loyalty and attract the business of the exploding older market.

10 Jun

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8 Jun

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As well as the WHO Global Age-Friendly Cities programme, there are a number of other international initiatives to improve access in cities.  Recently for example, Avila Spain won the first , and Charlotte North Carolina and Brazos Valley Council of Governments Texas (U.S.A.) won the Environmental Protection Agency “”.  Singapore has created a “”, London’s Mayor promises an from Olympics/Paralympics 2012 and access improvement has been part of the games planning since 2004, and across both the developed and developing world have access guides for seniors, people who are not as agile as they once were, or people with disabilities.  The reason? Populations across the world and there is an economic benefit to becoming age-friendly and improving access.

7 Jun

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American Baby boomers and seniors age 50+ are increasingly likely to have a cell phone, a laptop, or a game console, representing the fastest growing age segment to adopt social networking technology ().   The American Association of Retired Persons () as an opportunity to provide a connected lifestyle that blurs boundaries across home, work, leisure, and retirement, smoothly connecting online and offline lives.  Twitter use by 55-64 year old Americans doubled between November 2010 and May 2011, and also increased in 45-54 and those 65 or older ().  In Canada, those aged 55 or older are the largest drivers of social networking growth.  Canadians age 55 or older experienced 36% growth in unique social networking visitors and 48% growth in total social networking visits. Canadians 55 and up represent a combined 18% share of total social networkers. In contrast, social networking actually declined among Canada’s youngest consumers in the same time period. Canadians age 2-17 reported 9% fewer unique visitors and an 18% reduction in total visits ().  Increasing tech use by older people will be important to tourism too.  A report notes that by the end of next year, travellers will book one third of the world’s travel sales online.

In spite of these increases, the tech-enabled lifestyle is not yet widespread among older age ranges, and this is caused by  technology choices that are complex and devices and software that are difficult to use, even as their use becomes a necessity.  What is true for all technology is that there is good design, for example, new tablet computers, and there is bad design, for example TV remotes (AARP). Good design is intuitive and easy to use at any age.   To enable a connected living and social aging experience, vendors need to step up and begin to design for all, enabling user experiences that can appeal to all age groups (AARP).

The information in this article was current at 02 Dec 2011

Keywords: Text Books, Tourism, Tourism Services

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